The Three P’s of Video Production
Whether it is television, big screens or advertisement campaigns, we find videos all around us and may sometime wonder how video production takes place. The stages that videos pass through, people and skills involved, estimated cost and many more things that are similar might grab your attention. To help you out with the same, let us understand some of the concepts related to the video production in Cheshire and elsewhere around the world.
We may also call it Videography, and it comprises of editing the footage, videotaping and distributing the produced videos. They may be of many types like corporate videos, home videos, commercial videos, television videos, and event videos. The production is complete after three steps, called Pre-Production, Production, and Post Production.
The three stages are performed one after the other to maintain homogeneity and keep away from mid process confusions. Pre-Production is the planning stage, during which the script is finalized, budgets are made, cast and crew is decided, locations are fixed and many more similar functions are taken care of. This stage is followed by Production, during which the camera is set to roll and directing, cinematography, audio, lights etc come into play. This stage generally takes a longer time because of dependency on various factors like availability of actor’s dates, travel to various locations, on the set issues and many more.
After completing production, the Post-Production functions begin, during which the footage is edited, music is added and effects are designed, accompanied by overall organizing. The quality of videos depends on the efficiencies reflected in all the three stages, and the viewers would sense missing on even one.
Because the three stages are inter-connected, it is important to observe all functions closely and manage the team of personnel efficiently. This would facilitate smooth production and provide a qualitative product.